Have you ever been to a wedding, show, concert, or another event where you wish you could’ve easily connected with another fan, person, or worker? With my experience, there isn’t always time to bring out your phone to share some information. I also don’t carry a pen and paper to each place I go to.
Within the first few months of starting my business, I bought some business cards. They fit perfectly in my wallet and are very easy to take out and share with someone. Along with that, they weren’t a very large purchase. It is simply a great investment. Now, I tell everyone that they should have a business card.
I know, some of you might ask me, “why would I need a business card if someone is going to throw them away anyway?”
One, how do you know that they are going to throw them away? And two, regardless of that mindset there are still audiences and clients who would prefer to have a business card. I would rather have a business card handed to me, honestly.
6 Reasons Why You Need A Business Card & Other Tips
This reminds me of an episode of The Office. Michael, Pam, and Ryan are making and selling pancakes to promote the newly launched Michael Scott Paper Company. A man (possible client) stops by to buy some pancakes and learn about the company. The first question he asks Pam is, “do you have a business card?” She says no and rips off a piece of paper to write her contact information.
Ask yourself: Don’t you think it would be a lot easier if she could just pull out a business card? Wouldn’t it be easier if you could do the same?
Are you still questioning why you should have a business card? Here are six reasons why you have to get a business card.
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They’re completely customizable!
The first reason, and probably one of the coolest reasons, on why you should get a business card. They’re completely customizable! Put anything you want on them, seriously. You can make these cards match your brand perfect. You can include your location, email, Instagram, website, logo, your job title, a picture, and so much more!
Some other favorite ideas of mine include a QR code that links to your website, information about a referral program, or a one time use coupon!
Your design will help you stand out!
Makes you look more professional
Let’s go back to that example about Pam and the paper company. Do you think the man who stopped by the table had a good first impression about Pam when she wrote her information on a ripped piece of paper? Probably not. I honestly think she realized that as well.
Along with that, haven’t you heard the “having a website with your own domain name” makes you look more professional? I feel like it’s a similar idea here.
If I visit my local bank, there is a very high chance that they will leave their business cards out! That feels professional to me. Photographers, especially photographers who have a studio, can do the same thing!
Perfect for large events + local locations
In the past few years, I have found myself at large events, gatherings, and shows! In 2019, I even had my first art show. I was able to put my business card on my table, hand it out to guests, and more.
Photographers, including myself, have connected with local restaurants, doctor and dentist offices, coffee shops, art galleries, and other local stores and businesses to display these cards and other advertisements!
If you are taking pictures at a wedding, there’s a chance that someone (possible client) will approach you for some information. It hasn’t happened to me, but I’ve heard stories! If you are working at a quick pace, it would be super simple to take out a business card!
It is simply a quick grab and go option!
The same thing happens to me at shows! I couldn’t tell you how many times I have shared my business card with other touring musicians, photographers, and industry personnel!
This idea leads perfectly into the next…
Great Networking Tool
Business cards are a great networking tool!
Like mentioned before, you have the chance to connect and share your information with new people and possible clients!
I really don’t know how much I actually have to include here. I feel like it is pretty self explanatory that if you have a business card to share with new individuals, it is an easy way to connect and share your information with.
Easy to add in a print order + client gift
Because business cards are small and inexpensive, they are a great item to add into client gifts, print orders, and any other items you may buy! It is so easy to add one, two, or even three cards to the order.
You really don’t know what people will do with your business card, especially if there is a discount for a future purchase. They could share it with a friend, keep it for later, etc.
It’s a special keepsake!
Last but not least, it’s a small and special keepsake. Depending on your design, people may want to hold onto your business card as a memory or for their next visit!
You can make these business cards personal. It makes you, you! It adds another level to the photographer-client experience!
Business cards are a representation of you and your business!
Tips & Tricks to Creating Your First Business Card
How do you design them?
There are many different ways to design them! Sites like Canva and VistaPrint have a way to design them. You can also design them in Photoshop or Illustrator!
If you can’t design them yourself, I recommend hiring someone (you can hire me!) or using a template! Templates are available on Canva and VistaPrint.
Where do you print physical business cards?
Two of the most popular places to print physical business cards are VistaPrint and Moo!
Out of the two, VistaPrint is definitely best if you want to save some money. If you want higher quality and longer lasting cards, I would recommend Moo!
How often should I update my business card?
Well, that is really up to you! I have not found myself updating and printing new business cards frequently because one, my information has not changed and two, it still represents me and my brand.
If you find yourself rebranding, moving, changing fields, etc., I would consider updating it! Maybe take time a few times a year to reevaluate and ask yourself, “should this be updated?”
An Alternative to Physical Business Card: Digital Business Cards
So, I have heard that many photographers, especially during the pandemic, have switched to digital business cards!
A popular recommendation I have heard is Popl.
Even though I have not researched the digital business card too much, I think it is a wonderful alternative!
I think, especially for younger audiences, that it could bring a new experience while connecting with clients.
Should you have both physical and digital? Which one is better?
I don’t think there is a right answer to this. It depends on you and your business. I think it’s important to ask yourself some questions about you, your audience, business and who you want to reach!
If your target audience is older adults, maybe you should consider a physical business card. If your audience is younger, maybe you should consider a digital business card!
A downside to having just a digital business card may be the lack of access to internet or cell service. It would be easy to have a physical business card for locations with limited service.
Let’s be honest though, there are just so many options and it really depends on your niche, audiences, and workflow!
Share in the comments if you have a physical and/or digital business card and which one you prefer!